{"id":50120,"title":"Sustainability, not profitability.","description":"And so it begins! I'm super excited for this new adventure and look forward to the challenges that lie ahead. The ethos of Morvil is to provide quality clothing that represents coastal Cornish living. I'm well aware that profits (if any) will be minimal, but the purpose of this venture is to create a brand that puts sustainability before profitability. More to come soon! \n\nShop local, buy sustainable, feel wholesome! See you out on the water folks (when the swell finally picks up!) \n\nCheers,\n\nJ","content":"<p>And so it begins! I'm super excited for this new adventure and look forward to the challenges that lie ahead. The ethos of Morvil is to provide quality clothing that represents coastal Cornish living. I'm well aware that profits (if any) will be minimal, but the purpose of this venture is to create a brand that puts sustainability before profitability. More to come soon! <\/p><p><\/p><p>Shop local, buy sustainable, feel wholesome! See you out on the water folks (when the swell finally picks up!) <\/p><p><\/p><p>Cheers,<\/p><p>J<\/p>","urlTitle":"sustainability-not","url":"\/blog\/sustainability-not\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/sustainability-not\/","fullUrl":"https:\/\/morvil-kernow.co.uk\/blog\/sustainability-not\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1750409346,"updatedAt":1750409984,"publishedAt":1750409983,"lastReadAt":null,"division":{"id":401328,"name":"Morvil"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/rcth7hqg6bpt2rzkg0hx9ghls1rpuawdx0kosk2rp3ketnzv.jpeg","thumbnail":"https:\/\/images.podos.io\/rcth7hqg6bpt2rzkg0hx9ghls1rpuawdx0kosk2rp3ketnzv.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/rcth7hqg6bpt2rzkg0hx9ghls1rpuawdx0kosk2rp3ketnzv.jpeg.jpg?w=1920&h=1440"},"metaTitle":"","metaDescription":"","keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":50583,"title":"Cornish Surf & Outdoor Lifestyle Clothing","url":"\/blog\/cornish-surf-outdoor-lifestyle-clothing\/","urlTitle":"cornish-surf-outdoor-lifestyle-clothing","division":401328,"description":"Cornish surf clothing brand - focusing on quality and sustainability, working towards a brighter future.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/39rrxhgpyc9xka8aazinp0uwjfah4kfxu1notljv5s0df6yr.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/39rrxhgpyc9xka8aazinp0uwjfah4kfxu1notljv5s0df6yr.png.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}